Nine West vs Aldo TAKES Social Media Pt 2

Twitter Addition

Just Courtney Monery here!

After taking a look at Facebook we’re moving onto TWITTER!

Today we’re going to start with Aldo and their twitter account.

Aldo tweets about every 5 hours, in those tweets its ad’s, pictures and little video clips of their products. They are constantly retweeting positive feedback from customers and responding to those who have bad feedback, and look at ways how to fix these problems.

They use hashtags (that’s a big part of twitter) to attract people. Some of the hashtags they use are:

·       #footwearfriday

·       #Aldomovesme

·       #bagandbrag

There most popular tweet has 22 likes and 9 retweets. The ad is very bright and inviting, it’s a cute outfit and picture that is targeted at a teens or young adults.

 The only thing about this tweet is it focuses on their handbags vs their shoes. In the picture she is wearing shoes from Aldo that are very cute but with the hashtag #bagandbrag people won’t be looking at her shoes but her purse.

Aldo has 138k followers on Twitter today! According to MOZ they have an average of 5 retweets, and average 10 social sharing. In all of their tweets they use the 50/50 rule.

Now let’s take a look at Nine West and their Twitter account.

Nine West tweets once a day, and also retweets positive feed and reply back to negative posts. They try to help smooth over any bad experiences customers have had.

There most popular tweet was a pair of their high heel shoes in many colour’s the reasons I believe this tweet was so popular was because it had:

·       Bright colour

·       State’s “Best Selling”

·       Gives the customer choices

·       A Link to buy the shoes

·       White background to make the shoes stick in your head

This tweet had 18 likes and 5 retweets. Nine West has 50.6k followers on twitter to date. They use the hashtag #ninewest to make their company more viral and with a click of the hashtag you can see everything talked about Nine West. 

According to the MOZ they have an average like of 11 and 6 retweets.