2 Step Show
Experts- a SEO Analysis of two brands
by Courtney
Monery
SEO
is very important to marketers as it gives them a deep understanding of what
the two companies have to offer in the athletic wear industry. Both the
companies utilise celebrities / models to really draw attention to there
clothing. Using clever slogans and posting them everywhere for people to see. My
objective is to determine what one of the two sites is stronger when relating
it to SEO.
SEO Considerations
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Reebok
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New Balance
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 |
 |
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URL
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http://www.reebok.ca/
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http://www.newbalance.ca/
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PAGE TITLE
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Reebok Canada
Official
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Athletic Footwear
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META DESCRIPTION
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Shop Reebok crossfit
shoes and apparel, zquick and training gear from the reebok Canada website. Free
shipping and returns on all orders
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Welcome to
NewBalance.com
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META
KEYWORDS/MONTHLY SEARCH VOLUME:
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253
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487
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STRUCTURAL ELEMENTS
H1,H2,H3
|
||
STRONG TAGS
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Cross fit
shoes, Comfortable, Athletic shoes
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Running shoes,
Athletic shoe wear,
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ALT TEXT
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Add some swagger,
Classics, be more human
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NB1 Customize, Camo
that’s meant to be seen
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PAGE LOAD TIME
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.7 seconds
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.3 Seconds
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OBSERVATIONS REGARDING
VISUAL ENGAGING?
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Very neutral
colours, with a picture showing how the shoes are being used in a weight
training way. Making it a athletic looking website
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Also Very neutral,
with a big picture of blue shoes that really pop and put the logo in your
face, making it hard to forget in the views mind
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CALL – TO - ACTION
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Shop Men’s Shop
Women’s, sign up get 15% off
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Shop now, shop men’s, shop women’s, Free
shipping over 100$
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ANCHORED TEXT LIST 3
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New, empty, details
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Reebok partners, be
more human, new arrivals
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MOZ ESTABLISHED
links: # to root domain
|
||
MOZ ESTABLISHED
links: # Total Links
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232
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384
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TOP 3 INBOUND LINKS
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Spartan run.
how to eat better
how working out can
help your hangover
|
Victor Davies
Emmy Shea
Bryce Robinson
|
Mobile Friendly
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Yes
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Yes
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Content is
Shareable?
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Yes, Facebook,
Google Plus, Twitter
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Yes, Facebook,
Twitter, Google Plus, Email, Pinterest
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Social Media
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Twitter, Instagram,
Vine, Facebook, Pinterest, Google Plus
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Facebook, Twitter,
Pinterest, Google Plus
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SERP RANKING
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Google Trends
As
you can see in the following chart, New Balance is just a little bit more ahead
of Reebok when it comes to the shoe industry. To be honest I’m shocked as I didn’t
even know about New Balance until starting this assignment. This may be because of the fact that New
Balance has been around longer and possible has a loyal fan base. I’ve never
personally heard of them Reebok was always a huge company to me. Maybe new
balance is higher because of the fact they make running shoes for everything,
while Reebok tries to focus on one thing for each shoe, making it next to
impossible to own them all.
Summary:
Reebok’s
strengths are that they are a well-known brand all over the world, using huge
stars like Gigi Hadid to help get there product out there. When it comes to New
Balance they are very much about the quality of their products more than anything.
They want people to know that when they are buying New Balance they are buying quality,
and I think that’s why it’s doing so well. They are also a lot cheaper than
reebok that makes the target market at larger ask people are sometimes willing
to spend less regardless If its second best compared to Reebok.
Conclusion:
When
talking about shoes really looking at the running shoes with these two companies Reebok and New Balance are both very well-known
brands maybe not with my specifically but with the world. They both use common
key words throughout there site to attract customers like Free Shipping, free
returns these are all key words future customers are looking for. When it comes
down to it I think New Balance is the overall winner of this SEO Search
analysis and I’m shocked because before doing this analysis I thought for sure I’d
be saying Reebok.
