Bye 4 Now!

Hi everyone its Courtney here!

I wanted to take a minute and thank everyone for viewing my blog! Its time for me to go now but before I do take a look at my final report presentation I have up on youtube! 

On this campaign one thing that really stuck out to me out of everything is that effort is everything! 

you really can't help something be successful if you don't try and you don't promote it. The best way to promote is through social media networking sites. Another good way is getting popular accounts to promote your page. these people already have fans and it will encourage there fans to go check out your page and in todays world its all about word of mouth and what people are sharing and viewing. In order to be you have to constantly be posting, sharing, liking, and telling people about what your doing what your goals are and that is how you will achieve them! 

All you have to do is click anywhere it says "final report presentation" and it will take you there! 

I have done some great research after my 4 weeks of gathering data and I found out some pretty cool stuff. 

Thank you again 

Courtney  

Aldo vs Nine West… for the last time TAKES Social Media

Youtube Addition

It’s me again Courtney Monery here to tell you about the Youtube addition of Aldo vs Nine West TAKES Social Media.

This type of social media was hard to find current information on due to the fact both these brands don’t post often!

Starting with Nine West this time around, they haven’t actually posted a video in 6 months… I know right 6 whole months. They do have 40,871 subscribers to their channel. The last video was named “Spring 2016 Collection”. Before they used to post a lot more frequently! They would post little videos on what’s new, and fashion consultant videos on how to wear products.

In their description section they only have 2 sentences describing what they are. Below that is a links section where they have the following links:

·       Their home website

·       Facebook

·       Twitter

·       Tumblr

·       Youtube

·       Google +

There most popular video were posted 10 months ago with 14,681 views. This video is with Kyle Anderson. He is a fashion consultant showing the public how to wear over the knee boots. This video is very informational you learn how to dress up and dress down over the knee boots that is why I think this video did so well in views.

According to MOZ average number of views is 4,000.

Last but not least Aldo and its Youtube Channel.

Aldo has 5,029 subscribers to their channel. They are also like Nine West as they don’t post videos very often. They did though just post one yesterday Oct 14 2016! Unfortunately that wasn’t their most popular video. Their most popular video came out 1 month ago and it had 420,710 views!

It’s a short video, of a girl jumping in heels short and sweet I guess the way the shoe market people like it as it received over 400 thousands views. This video was called “The Heel department – Fall 2016”.

In Aldo’s descriptions they have a link to their website, description all about their shoes and accessories about their brand, who their CEO is and the founder of the company tons of detail! 

Blew is a links section where they have the following links listed:

·       Twitter

·       Facebook

·       Pinterest

·       Instagram

·       Google +

·       Company Website

According to MOZ average number of views is 10,000.

We all have fans!

Now whose fans are better?

Hi everyone! Its Courtney Monery here… again to talk to you guys about Aldo & Nine West fan pages!

I found 3 fan pages for each under the following social media sites:

• 1.     Facebook
• 2.     Pinterest
• 3.     Instagram

First were going to take a look at Aldo and their 3 fan pages and later move into Nine West.

Aldo has a fan page on Facebook called “I love Aldo” this Facebook page has 193 likes. It’s a public fan page that anyone can join and post in.

Things they post are:

1. ·       New arrivals
2. ·       Things they have purchased
3. ·       Things they like
4. ·       What goes with certain products
5. ·       Ad’s Aldo has officially posted

Members comment on posts and share their opinions on others posts about Aldo.

https://www.facebook.com/GoodMorningBabe/?fref=ts

Next is “Aldo shoes” it’s a Board on Pinterest

They have 23 pins and 155 Followers on the board.

Featured on the board is:

1. ·       Picture of new products
2. ·       How to wear products
3. ·       What products go best with

On all the posts is a caption saying how cute and great quality all their posts are links to the direct spot on the website to buy the product featured in the pin. Fans can pin these post to their pages and share on other social media sites with friends and family.

https://www.pinterest.com/nancy24najera/aldo-shoes/

Last but not least is Instagram.

@Aldo_shoes9 they have 12 followers and post all the new arrivals and official ad’s posted by Aldo. They also post what the shoes may look good with and have a variety of different selection for different styles. Other fans tag and like/comment on these post to share how much they love the outfit/product or how they own it and it’s so comfortable!

Nothing but positive vibes for Aldo on this fan page.

https://www.instagram.com/aldo_shoes9/

Nine west is up

Up first is Facebook. On Facebook I found a fan page named “We love Nine West” this Facebook page has 721 likes. On this page they post:

• ·       Official ad’s by Nine West
• ·       Sales and deal going on
• ·       Products they’ve purchased
• ·       Styles and how to wear certain products
• ·       What goes well with certain products

On this page they have links everywhere and people post what sales are happening and what they bought at the sales, how their experiences were shopping at Nine West and how much they love it!

https://www.facebook.com/We-love-Nine-West-244435919087513/?fref=ts

Next is Pinterest.

Ninewest_ is a fan board on Pinterest, they have 20 pins and 48 followers!

They post picture of the most popular shoes Nine West has, with captions telling future customers how great and comfortable these shoes are. The post pictures of the shoes in a whole bunch of colour’s not just natural colour’s but bright and printed ones! Post pictures of models in the products and how they wear them.

https://www.pinterest.com/tanafish/nine-west/

Last but not least is Instagram

@Dafine9ninewest is an Instagram fan account that post everything Nine West, they have 234 Followers.

They post pictures of:

• ·       What’s in stores today
• ·       How much things are
• ·       What’s on sale/what the sales are
• ·       What other accessories they sell go with their shoes
• ·       Comparing their products to other companies
• ·       What colour’s/patterns their products come in

They have links to the store and direct links to the product shown in the pictures. These post are share able to other social media sites and other fans comment and tag friends and family to show and tell how great these products are and how much they love the ones they own!

https://www.instagram.com/dafne9ninewest/

 

Nine West vs Aldo TAKES Social Media Pt 2

Twitter Addition

Just Courtney Monery here!

After taking a look at Facebook we’re moving onto TWITTER!

Today we’re going to start with Aldo and their twitter account.

Aldo tweets about every 5 hours, in those tweets its ad’s, pictures and little video clips of their products. They are constantly retweeting positive feedback from customers and responding to those who have bad feedback, and look at ways how to fix these problems.

They use hashtags (that’s a big part of twitter) to attract people. Some of the hashtags they use are:

·       #footwearfriday

·       #Aldomovesme

·       #bagandbrag

There most popular tweet has 22 likes and 9 retweets. The ad is very bright and inviting, it’s a cute outfit and picture that is targeted at a teens or young adults.

 The only thing about this tweet is it focuses on their handbags vs their shoes. In the picture she is wearing shoes from Aldo that are very cute but with the hashtag #bagandbrag people won’t be looking at her shoes but her purse.

Aldo has 138k followers on Twitter today! According to MOZ they have an average of 5 retweets, and average 10 social sharing. In all of their tweets they use the 50/50 rule.

Now let’s take a look at Nine West and their Twitter account.

Nine West tweets once a day, and also retweets positive feed and reply back to negative posts. They try to help smooth over any bad experiences customers have had.

There most popular tweet was a pair of their high heel shoes in many colour’s the reasons I believe this tweet was so popular was because it had:

·       Bright colour

·       State’s “Best Selling”

·       Gives the customer choices

·       A Link to buy the shoes

·       White background to make the shoes stick in your head

This tweet had 18 likes and 5 retweets. Nine West has 50.6k followers on twitter to date. They use the hashtag #ninewest to make their company more viral and with a click of the hashtag you can see everything talked about Nine West. 

According to the MOZ they have an average like of 11 and 6 retweets.