Facebook Addition
Hi… its me Courtney Monery!
Today we’re going to take a look at both companies and their
facebook pages, see what they post, when they post it and is what their posting
even affective?
First we’ll Start with Nine West.
After doing some creeping on their facebook page they post
once a day. It seems to be that they are posting early in the morning, probably
so that when facebook users wake up and take a look at there facebook and a Nine
West ad will be the first thing they see! Their always using the hashtag
#NineWest and they relate their post to the day of the week for example
“Wednesday Wisdom”. They also use the 50/50 rule in their posts!
There most successful post has:
·
799 likes
·
30 shares
·
6 comments
According to MOZ their average share’s is 17 and average
comments is 6. This facebook page also has 1,418,964 likes. Also found on MOZ
was that Nine West has 57/100 Page Authority.
Now
let’s take a look at Aldo!
Aldo
post once a day sometimes even twice. They do the same kind of thing as Nine
West they post in the morning so that people who like the page will it their
post first thing when they go on Facebook! Nothing better than having a future
customer wake up and think about shoes! Aldo used the 50/50 rule in their
Facebook posts.
Their
posts are about the latest styles for this fall, and also use the days of the
week to correspond with their posts for example #footwearfriday. They also use
the hashtag #Aldomovesme in a bunch of their posts. They also relate their post
to holidays for example Halloween and how their shoes would go with costumes.
There
most successful post has:
·
3.6k
Likes
·
60
shares
·
58
Comments
Also
according to MOZ their average share’s is 15 and average comment is 25. This
Facebook page has 3,841,385 likes. Also found on MOZ was that Aldo has 48/100
Page Authority.
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