Facebook & Instagram
This
marketing campaign is brought to you by Courtney Monery!
Just
for the heads up this is a student-concept for a Sheridan Pilon School of
Business Digital Marketing Course.
I’ve
decided that I’m going to put my focus on Aldo. Why you may ask? Well because
out of the 3 Social Media account that I talked about they have the most likes
for their pages, but not necessarily the most likes on their post or most
shares compared to Nine West. I want to create a marketing campaign that will
appeal to more of those followers!
To
start off I’m going to be using Facebook and Instagram as my platform’s as they
are the 2 highest used social media sites.
I
would look at targeting not only young ladies but also what they have for older
women.
Everyone
is looking for a deal, a lot of the ads for Aldo you never see what deals they
have to offer, I would make that big and bright to bring the customers to even
want to visit our site/store. I would do a variety of shoes on the site that
would appeal to more than one target market.
Example:
This below is an example I whipped up. As you see it has a high heel option for
the younger crowd who would prefer a higher heel, and I gave a short heel
option for the older target market that might like the high heel but too hard
for them to wear. So they have a lower heel option in the same style of shoe.
This ad also shows 50% this will bring in anyone whose shoe shopping and
looking for a deal.
I
would post this ad on all the following social media sites:
- · Google +
I
would even post multiple times at prime times on Facebook & Instagram. Aldo
is always posting what’s new and exciting but that sometimes isn’t enough to
draw people in!
The
main goal of this is to make people tag their friends and want to tell people
about this ad and essentially about this sale. We want to bring in a customer
for the 50% off one regular item hoping that they might find 2 or 3 pairs of
shoes they like and will buy more than one at 50% off!
Tagging other friends on post tends to be the most common
way of getting things around to friends and family and sharing it to their
page! This ad will make you want to shop and people tend to like to shop with
others to get their opinion, so they are bringing in more than one customer at
a time.
Aldo
does lots of sale advertising in the store with bring red signs but the problem
is getting them to go in to the store. Seeing more than one option in select
styles!
With this ad it also gives people the
option to shop online if they don’t have access to a mall close by! Viewing the
site makes people see how many options Aldo really offers.
I
would choices the classic black heel because it meets so many wants, by picking
crazy styles and colour’s it only goes out to a certain target market. This is
also an ad you can post all year round its simple to modify to make seasonal.
Adding a Christmas ad will make people think of buying gifts for others.
I
would also start a hashtag, #Aldo4All I know most people thing young women
would only shop at Aldo and Young men, but it’s really for everyone that’s just
the image that comes across.
I’m not saying take that away but make sure
everyone feel their young enough to be in style and wear Aldo!
Another
thing I would do to this campaign would be get 10% off your next purchase for
share this Ad. This way it would encourage people to share with their friends
and family in order benefit. In today’s world people are more willing to do something
to get something in return. Of course stating in fine print that this offer
cannot be used with the 50% off offer.
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